VIDEOS
| Instructions: If you recieved a Live Forever Juice box or Unicorn Breath Immortality Supplement packet at a trade show or event, pull it out and follow along with the videos below to see in-depth analysis about FDA compliance issues andlabeling.. If you don't have your box or didn't meet us at an event, simply click the image to the right to see a flat-view layout of the packaging. Print it out and follow along or just put it on another screen. |  |
 |
Unicorn Breath: Label Review• Is it a drug or a supplement? • Prop 65 disclaimer, GMO and Organic claims • Supplement Facts Panel |
|
Unicorn Breath: Infomercial• Spoof of real infomercials • Internet claims are important and FDA does look at them! • Meet the Live Forever Juice team |
|
Unicorn Breath: Demonstration• Our CEO demonstrates how it works • Amazing age-reversing powers! |
Juice Labeling Errors 1: What Is It?• Dietary Supplement vs. Food Distinction • Statement of Identity • Percent Juice Declaration |
|
Juice Labeling Errors 2: Where It Goes Matters• Net Quantity Statement • Information Panel • What is a PDP?
|
|
Juice Labeling Errors 3: Nutrition Facts Panel• The Serving Size • Order of Nutrients • Math Errors
|
|
Juice Labeling Errors 4: Ingredients List• Names of Ingredients • Poisionous Substances • Color Additives
|
|
Juice Labeling Errors 5: Claims (Part 1)• Adequate Substantiation • Structure/Function Claims and Weight Loss • Nutrient Content Claims • Organic Claims • Natural Claims
|
|
Juice Labeling Errors 6: Claims (Part 2)• Adequate Substantiation • Structure/Function Claims and Weight Loss • Nutrient Content Claims • Organic Claims • Natural Claims
|
|
BONUS: Unicorn Party Video• High-Octane Motivational Video Loop with Unicorns • Ultra Flashy Special Effects* • Punching Sounds • Loop Endlessly at Parties, Weddings or Work Functions! |
|
 |
 |
 |
 |
 |
